Privacy Policy

Golden Road Vineyards — Privacy Policy
Effective Date: 6/22/2026
Last Updated: 6/22/2026
Golden Road Vineyards (“Golden Road,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website (grvwines.com), use our services, sign up for our loyalty program or wine club, or communicate with us by text message.
By using our services or providing your information to us, you agree to the practices described in this Policy.
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1. Information We Collect
Information You Provide to Us
We collect information you give us directly, including:
Contact information: name, email address, phone number, mailing address
Date of birth or age confirmation (to verify you are 21+)
Loyalty and wine club preferences: visit history, wine preferences, club tier
Payment information: collected and processed by third-party payment providers (we do not store credit card numbers on our systems)
Communication content: SMS replies, emails, and feedback you send us
Event signups and reservations
Information Collected Automatically
When you visit our website or interact with our digital services, we may automatically collect:
IP address and device information
Browser type and version
Pages viewed and time spent on our site
Referring URL
Cookies and similar tracking technologies (see Section 6)
Information from QR Code Scans
When you scan a QR code at our tasting room, events, or in our marketing materials, we collect:
The time and date of the scan
The QR code source (e.g., tasting room, festival, table tent)
Any information you submit through the signup form
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2. How We Use Your Information
We use your information to:
Provide our services: process orders, fulfill wine club shipments, manage loyalty rewards
Send SMS communications: welcome messages, promotional offers, event invitations, review requests, wine club notifications (only with your express consent)
Verify your age: confirm you are 21+ before sending marketing or processing orders
Personalize your experience: tailor recommendations and offers based on your preferences
Communicate with you: respond to questions, send updates about your orders or membership
Improve our services: analyze usage patterns and customer feedback
Comply with legal obligations: meet age verification, tax, and regulatory requirements
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3. SMS Marketing — Specific Disclosures
If you have opted in to receive SMS communications from us:
Your phone number is used to send you marketing and informational text messages
Your consent record (timestamp, opt-in source, IP address) is stored to demonstrate compliance with TCPA and state laws
Your opt-out preferences are tracked and honored immediately upon receiving STOP
Message content and delivery status may be logged for compliance and quality purposes
We do NOT sell, rent, or share your phone number with third parties for their marketing purposes. Your phone number is shared only with the service providers necessary to deliver your messages (see Section 4).
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4. How We Share Your Information
We share your information only as described below. We do not sell your personal information.
Service Providers
We use trusted third-party service providers who help us operate our business. These providers may access your information only to perform tasks on our behalf and are contractually required to protect your data:
Revflo — Customer engagement and SMS marketing platform
Twilio / SignalWire — SMS delivery infrastructure
Stripe / Square — Payment processing
Shipping carriers — Wine shipment delivery (FedEx, UPS, etc.)
Web hosting and analytics providers
Email service providers
Legal Compliance
We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety, or that of others.
Business Transfers
If Golden Road Vineyards is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.
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5. Your Rights and Choices
Opt Out of SMS Marketing
Reply STOP to any text message from us at any time. Standard message and data rates may apply.
Email Unsubscribe
Click the “unsubscribe” link in any marketing email, or contact us at info@goldenroadvineyards.com.
Access, Correction, and Deletion
You may request:
A copy of the personal information we hold about you
Correction of inaccurate information
Deletion of your information (subject to legal retention requirements)
To make a request, contact us at info@goldenroadvineyards.com. We will respond within a reasonable timeframe.
Wine Club Membership
You may cancel your wine club membership at any time according to our wine club policies, available on our website or by contacting us.
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6. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
Remember your preferences
Analyze website traffic
Improve site functionality
Track conversions from marketing campaigns
You can manage cookie preferences through your browser settings. Disabling cookies may limit some features of our website.
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7. State-Specific Privacy Rights
California Residents (CCPA / CPRA)
If you are a California resident, you have additional rights, including:
The right to know what personal information we collect and how it is used
The right to delete personal information we hold about you
The right to opt out of the “sale” or “sharing” of personal information (we do not sell or share for cross-context behavioral advertising)
The right to correct inaccurate personal information
The right to limit use of sensitive personal information
The right to non-discrimination for exercising your privacy rights
To exercise these rights, contact us at info@goldenroadvineyards.com.
Other State Privacy Laws
Residents of Virginia, Colorado, Connecticut, Utah, and other states with privacy laws may have similar rights. Contact us to exercise any applicable rights.
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8. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, alteration, or disclosure. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
If we become aware of a data breach affecting your personal information, we will notify you as required by applicable law.
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9. Data Retention
We retain your information for as long as necessary to:
Provide our services to you
Comply with legal obligations (e.g., tax records, alcohol sale records)
Resolve disputes and enforce agreements
Maintain consent records for SMS marketing (typically the duration of your subscription plus a minimum retention period as required by law)
When information is no longer needed, we securely delete or anonymize it.
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10. Children’s Privacy
Our services are not directed to anyone under the age of 21. We do not knowingly collect information from minors. If we learn that we have collected information from a minor, we will delete it promptly. If you believe a minor has provided us with information, please contact us immediately.
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11. International Visitors
Our services are operated from the United States. If you access our services from outside the U.S., your information will be transferred to and processed in the United States, which may have different data protection laws than your country.
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12. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. We encourage you to review this Policy periodically.
For material changes, we may notify you by email, SMS, or a prominent notice on our website.
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13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Golden Road Vineyards
542 Golden Road
State Road, NC 28676
Phone: 336.827.0124
Email: info@goldenroadvineyards.com
Website: grvwines.com
For privacy-specific requests, please use the subject line “Privacy Request” when emailing us.